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Everyone asks to rank high on search results. And the here are the key factors to improve your ranking.
Relevancy of your content to the queries determines the ranking of the content on google searches.
User experience on mobile phones is another factor checked by Google for ranking on search results.
Tittle tags are known to be very effective for Search Engine Optimization (SEO) purposes. Title Tagging improves indexing and lead to higher ranking on searches.
Meta Tag Discription helps Google to understand the purpose of the page and find the address to the relevant queries.
Your content search features such as an event, a book, webinar, news letter, article, blog can be categorized to appear on relative searches.
Ofcourse don’t forget to respect Google or other search engine’s guidelines.